Happy Camper

Logo design, illustration, and branded marketing materials.

The Scholastic Summer Reading Challenge is designed to help kids turn the “summer slide”—the learning loss which can occur over the summer months—into a “summer leap” by discovering the power and joy of reading for fun. 

This year’s theme, “Happy Camper: Take a Reading Adventure,” came to life featuring beloved Scholastic characters, including custom Dog Man illustrations from Dav Pilkey.

On this project, I designed the new Happy Camper logo and illustrated a camping site scenario to host all Scholastic characters used in the Campaign.

Branded materials include social media assets, banners, bookmark, certificate of achievement, posters, and website.